Branding Guidelines
These standards have been produced as a comprehensive guide to the implementation and maintenance of the Centro Properties Group visual identity program.
The visual identity consists of a set of graphic elements: the symbol, the logotype, and corporate color. The consistent application of these elements will create a uniform corporate style, which clearly and accurately supports the company's identity.
The specification and directives accompanying each item must be strictly adhered to in order to achieve consistency. No deviation, however small, should be made from these standards.
Guidelines for additional corporate branding applications will be added on an ongoing basis. If there are no specifications in this manual for a particular requirement then a proof or layout must be submitted to:
Senior Vice President, Marketing Centro Properties Group
General Rule
The Centro Properties Group logo consists of a symbol and logotype, which must appear together at all times in the one configuration only.
The Centro Logo is designed to be used as one unit, not as separate letterforms or elements. The letterforms "Centro Properties Group" have been hand-drawn specifically for the company; therefore, you cannot substitute a typeface for them. The logo and typeface have been specifically configured, and cannot be altered or redrawn.
The proportions of the graphic element should remain unaltered.
The Centro Logo must be clearly legible at all times.
Permissions
The logos may only be used as part of or in close proximity to a published article, educational report, or broadcast news story about Centro Properties Group and its properties. The trademarks and logos may not be copied or distributed apart from the applicable article or broadcast. You may not redistribute the logos in hard copy or electronic form for others to use or copy. Should you wish to use the logo for purposes other than mentioned above, send a request to centromarketing@centroprop.com with a written explanation of your intent in usage of the logo. You may not modify the form, color or design of any logos. You may not animate or otherwise distort the appearance of any logos. You may not cut off or cover up any portion of the logos. The logos must stand alone and should not be combined with any other logos, elements or designs. Please use the trademark symbol “TM” immediately following the first or most prominent use of any logo.
Trademark Information
Proper trademarks and credit lines must be used with Centro Properties Group corporate logos. The Centro Properties Group logo is a registered trademark of Centro Properties Group both in the United States and internationally.
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